Job Description:
Job ID() |
Major agency seeks SVP/VP, Global Analytics, to lead the development, evolution and deployment of the global analytics offering including audience portraits, attribution, ad impact and ROI. The SVP/VP, Global Analytics, leads the global audience strategy offering by leveraging our proprietary Data Management Platform. This is a high profile position with a wealth of opportunities for professional and personal growth.
Responsibilities:
The SVP/VP, Global Analytics carries foremost and ultimate responsibility for all quantitative aspects of the business including both Audience Strategy and Analytics. Key responsibilities include:
Analytics Leadership. Lead the development, evolution and deployment of the global analytics offering including audience portraits, attribution, ad impact and ROI- Manage analytics partners within and outside
- Engage with product management and engineering to drive the evolution of the analytic DMPs, tool and measurement offerings
- Play a leadership role across the company evolving the corporate analytics capability
- Mentor analytics management and line staff
- Develop and deliver training seminars
Audience Strategy. Lead the development, evolution and deployment of the global audience strategy offering - Grow and scale the function globally
- Maintain, evolve and deploy best practices associated with the proprietary audience strategy framework
- Manage global data and modeling partner relationships
- Cultivate key data and modeling partner relationships regionally and globally
- Mentor audience strategy management and line staff
Business Development. Lead global, data-centric pitches and DMP pitches in particular- Engage lead clients in a consultative process to sell the DMP offering
- Harness relationships with data and technology partners to package customized solutions
Thought Leadership. Maintain and grow reputation for thought leadership across big data innovators. - Generate and publish white papers, columns and other publications
- Speak and present at industry events
- Maintain and enforce mandatory drinking hours across all staff
Ecosystem Influence.Spearhead the adoption of progressive, data driven management and analytics practices .
Qualifications:
A passion for digital marketing
Experience leading global data and analytics function
10+ years product/program management, market research, analyst, sales engineer, or consulting experience
Agency and digital media leadership experience
Entrepreneurialism
Proven track record of developing and taking to market new data, analytics and targeting offering
Outstanding presentation and communication skills
Highly organized with strong quantitative analytical skills
Sound business judgment and commercial acumen
Ability to understand and communicate complex technology and business concepts quickly to a variety of audiences
Ability to translate complex and detailed information in a simplified and understandable manner
Graduate degree in a quantitative discipline from a leading institution
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