Digital Analytics Supervisor

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Job Title:
DIGITAL ANALYTICS SUPERVISOR
Job Description:
Job ID(17654)
Global NY-based media agency seeks a Digital Analytics Supervisor to join a team working to deliver actionable business insights to clients from a vast set of diverse and fragmented data sets. This position collaborates with the Digital Media Strategy, Planning, and Search teams and is responsible for infusing the Analytics Product throughout all client work

Responsibilities:
  • Project managing all day-to-day analytics related deliverables
  • Training and mentoring assigned analytics staff
  • Cross-functional team coordination and communication (Advertising Operations, Media, Strategy, Search, Analytics, Creative Partners, etc)
  • Derive insights from campaign performance reports that are meaningful and tie back to client marketing goals
  • Close coordination with Advertising Operations for campaign tracking trafficking
  • Assist Media team with developing campaign goals and how to track towards those goals
  • Build measurement plan and tagging strategy for each campaign
  • Coordinate with third-party research partners Insight Express, Dynamic Logic, Comscore, etc.

    Qualifications:
  • Strong PPT and Excel Skills
  • Minimum 3+ years of Agency experience
  • Robust knowledge and experience of third party ad serving and site-side tracking technologies: DART (standard and rich media), Eyeblaster, Pointroll, Interpolls, Omniture, Webtrends
  • Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social
  • Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
  • Understanding of digital media metrics such as reach and frequency, clickthrough rate, engagement, etc.
  • Understanding and familiarity with advanced analytics practices
  • Ability to digest and explain complex ideas to both external and internal clients
  • Requires strong project management skills

    Recruiter: Howard Fishman

  • Salary: $75 - $85K Location: New York, NY
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    Job Categories: Database Marketing, Internet & On-Line Commerce, Marketing
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