Job Description:
Job ID(17737) |
Leading Advertising Agency is looking for an Associate Director of Analytics.
Candidate will provide analytic-based strategic insights and direction to aid in the development of media & communications initiatives for retail.
Duties and Responsibilities:
Design & execute analytical plans to improve the effectiveness of communications programs. Recommend appropriate analytic methodologies and approaches. Subject matter expert for advanced analytics and techniques, including in-market testing.
Emphasis on understanding and applying Market mix modeling, Econometrics, and Statistical testing and segmentation techniques in media planning.
Partner with external analytical stakeholders on a daily basis to plan, execute and analyze projects. Coordinate statistical analysis and modeling if performed elsewhere, and help in the integration of insights in media initiatives.
As required/appropriate, perform hands-on analysis in support of results, including development of conclusions and implications.
Supervise and mentor members of the retail analytics team, as the team is developed.
Support agency new business process, as directed.
Knowledge & Experience:
Minimum of 5 -12 years of experience in leading/performing analytics in marketing sciences capacity at a market research, consulting, media or retail firms.
Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing)
Strong analytical skills with solid foundation in statistical techniques. (e.g., different regression techniques in mix modeling/econometrics projects, some knowledge of choice modeling techniques, different segmentation procedures cluster, CHAID, CART, LCA, etc.) and In-market testing using ANCOVA
Experience in multi-channel marketing analytics (including RetailLink), and web / digital analytics (familiarity with DART, Omniture, etc) a big plus.
Working knowledge of statistical packages SAS, SPSS, SQL queries
Recruiter: Jamie Bernard
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| Keywords: | Remetrica, MetaRisk, Igloo, DFA, RMS, RiskLink, RiskBrowser, Data Analyst, Catastrophe Models, Risk Reporting, SQL, Insurance risk |
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