Associate Director of Analytics

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Job Title:
ASSOCIATE DIRECTOR OF ANALYTICS
Job Description:
Job ID(17737)
Leading Advertising Agency is looking for an Associate Director of Analytics.

Candidate will provide analytic-based strategic insights and direction to aid in the development of media & communications initiatives for retail.

Duties and Responsibilities:
  • Design & execute analytical plans to improve the effectiveness of communications programs. Recommend appropriate analytic methodologies and approaches. Subject matter expert for advanced analytics and techniques, including in-market testing.
  • Emphasis on understanding and applying Market mix modeling, Econometrics, and Statistical testing and segmentation techniques in media planning.
  • Partner with external analytical stakeholders on a daily basis to plan, execute and analyze projects. Coordinate statistical analysis and modeling if performed elsewhere, and help in the integration of insights in media initiatives.
  • As required/appropriate, perform hands-on analysis in support of results, including development of conclusions and implications.
  • Supervise and mentor members of the retail analytics team, as the team is developed.
  • Support agency new business process, as directed.

    Knowledge & Experience:
  • Minimum of 5 -12 years of experience in leading/performing analytics in marketing sciences capacity at a market research, consulting, media or retail firms.
  • Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing)
  • Strong analytical skills with solid foundation in statistical techniques. (e.g., different regression techniques in mix modeling/econometrics projects, some knowledge of choice modeling techniques, different segmentation procedures cluster, CHAID, CART, LCA, etc.) and In-market testing using ANCOVA
  • Experience in multi-channel marketing analytics (including RetailLink), and web / digital analytics (familiarity with DART, Omniture, etc) a big plus.
  • Working knowledge of statistical packages SAS, SPSS, SQL queries

    Recruiter: Jamie Bernard

  • Salary: Salary to $140k Location: New York
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    Keywords:Remetrica, MetaRisk, Igloo, DFA, RMS, RiskLink, RiskBrowser, Data Analyst, Catastrophe Models, Risk Reporting, SQL, Insurance risk
    Job Categories: Database Marketing, Statistics/Econometrics
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