Market Research Analyst - Consumer Research

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Job Title:
MARKET RESEARCH ANALYST - CONSUMER RESEARCH
Job Description:
Job ID(17745)
A NY Bank is looking for an experienced Consumer Market Research Analyst to join the Investment Research team. The firm produces state of the art investment analysis and is looking to apply Consumer Market Research to traditional investment research. The Candidate must have an advanced degree and 5+ years of hands-on Quantitative Consumer Market Research project management experience: leading surveys, sampling and questionnaire design, as well as the ability to analyze the statistical results, with a Vendor or Agency. The candidate must be able to use statistical applications, SPSS, SAS: Surveying Software, Confimit, Vovici and experience working across several industry verticals.

The ideal Candidate will also have:
  • Experience with a range of quantitative research methodologies (online, phone), target populations (consumer, physician, B2B), and analytical methods
  • Deep sector expertise is at least one key industry vertical. Ideally: Consumer Products, Retail, Media, Technology, or Pharma and HealthCare
  • Experience applying market research techniques to a wide array of business decisions (including marketing strategy, new product development, strategic planning, investment in new businesses)
  • Must have extensive experience managing market research projects in North America, additional exposure to managing projects in other countries is a plus Familiarity with SPSS, SAS or other statistical software application
  • Experience programming and fielding Internet-based surveys using software such as Confirm-it, Vovici, etc.
  • Understanding of statistical concepts as applied to primary research
  • Extremely detail-oriented with high quality standards
  • Good business sense and ability to see business implications of research findings
  • Basic understanding of stock market and investing.
  • Strong verbal and written communication skills
  • High level of self-confidence and ability to work independently
  • Advanced degree in market research or business preferred
  • Exposure to investment research (sell-side or buy-side) is a plus
  • 2nd language is a great advantage.

    Recruiter: Jim Geiger

  • Salary: Competitive Compensation Location: New York
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