Job Description:
Job ID(17994) |
Keywords: database marketing analytics, SAS, Statistics, segmentation, customer profiling
Suburban Boston based Analytic Consulting firm is looking for Statistician, Sr Statistician and Analytics Director.
Responsibilities:
Customer profiling, segmentation, and other customer classification analysis
Value scoring and predictive modeling
Marketing effectiveness analysis and optimization solutions
Design, manage, and deliver client analyses, such as customer profiling, segmentation studies, post-program measurement, and other ad-hoc projects
Project management responsibilities, including client communication, internal team management, keeping projects on track, and the packaging and presentation of deliverables
Collaborate with client and internal consulting teams to identify analytic approach and objectives
Develop analytic plans (including sampling plans and programming specs)
Evaluate the productivity and profitability of marketing campaigns and identify opportunities for improvement
Identify statistically significant changes in audience behavior
Job Requirements:
Experience in marketing analysis, database marketing, and CRM strategy
Demonstrated ability to interpret analytic output and provide strategic recommendations
Client management skills
Experience analyzing large-scale customer databases and evaluating the results of marketing programs
Strong attention to detail
Knowledge of basic statistical concepts (e.g., significance testing, sampling, etc.) with working knowledge of multivariate statistics (i.e., regression analysis, cluster analysis, CHAID, etc.)
Strong verbal and written communication skills
Proficiency with Excel and PowerPoint: working knowledge of SAS
Graduate degree in business, economics, or quantitative methods preferable
Recruiter: Jamie Bernard
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