Job Description:
Job ID(18211) |
Analytics - Sr Analyst/Manager. Major NYC financial services firm is looking for Analyst / Manager of Analytics in Decision Management Group.
Responsibilities:
Provide data insights to assist in developing strategies to grow various marketing channels. Understand how the competitive and macro environment impact the program strategies.
Utilize Statistical expertise in order to develop models and targeting strategies to contribute to marketing optimization activities.
Monitor and enhance segmentation to be used to drive marketing programs.
Continuously improve targeting and segmentation strategies by exploring and evaluating new data sources and tools.
Conduct response/performance analyses on our past Marketing programs in order to build knowledge about how each treatment impacts the portfolio dynamics.
Qualifications:
Graduate level degree and experience in Marketing Sciences, preferably in Financial Services.
Demonstrated leadership skills and strong analytical and practical problem solving ability and background in Statistics, Economics or similar discipline.
Experience in the use of Statistical / analytical tools such as SAS / SPSS or knowledge seeker as well as with Statistical techniques such as time series analysis, conjoint analysis and/or logistic regression.
Web analytics experience desired
Recruiter: Jamie Bernard
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