Job Description:
Job ID(18517) |
Media Analytics Manager. Leading Ad Agency is looking for a Manager of Media Analytics in their Chicago and San Francisco offices. Marketing Mix Modeling experience in required.
The position works within analytics team, which develops and manages all aspects of media analysis, including report design, data capture development, implementation processes, and working with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of all media activity.
Specific Responsibilities:
Most importantly, performs marketing mix modeling projects leveraging advanced statistical techniques including econometric modeling.
Identifies key measures, approach and methodologies measuring traditional and digital (online, interactive) marketing campaign success against clients? business objectives
Designs and manages measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements.
Database Analytics skills (preferred but not an absolute requirement)
Uses database analysis to identify the key touch points/factors that drive predictive consumer behavior and make recommendations that will drive media strategy
Uses knowledge of advertising and direct marketing to deliver client-specific analyses including: campaign effectiveness analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
Performs response analytics to ensure the timely adjustment/optimization of marketing strategy and measurement accuracy
Qualifications:
Performing advanced media analytics
Graduate degree in statistics, economics, econometrics or related disciplines is preferred
Reporting and analysis experience is required
Experience working with econometric models preferred
Experience with digital media measurement tools including 3rd party ad serving, syndicated research and web analytics, such as Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Webtrends etc. is required
Required Skills:
Knowledge of modeling software (MATLAB, R, SAS, SPSS) database tools (SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos or Business Objects or Tableau
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Comfort analyzing large data sets
Experience in team leadership and coordinating across multiple business units preferred
Recruiter: Jamie Bernard
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| Keywords: | Analytics, optimization, quantitative, models, metrics, business intelligence, DBMS, web analytics, statistics, media mix modeling, marketing mix modeling |
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