Lead Analyst, Marketing Analytics

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Job Title:
LEAD ANALYST, MARKETING ANALYTICS
Job Description:
Job ID(17247)
This role is accountable for supporting business units through analysis and tracking of marketing campaigns, strategic and tactical analysis of internal data, and applying business knowledge to drive key insight.

Accountabilities:
Strategic Analysis, Modelling & Evaluation 30%
  • Use Data Analytics to improve the understanding of the Customers'::::: behaviors, and what their drivers and trends are (modelling/profiling)
  • Drive insight from internal data, proactively challenging the data boundaries to shape the Customer Strategy, Medium Term Plan and Marketing Planning
  • Support business cases and implementation plans for key business initiatives through provision of key analyses and data-driven insight

    Campaign Analysis and Support 30%
  • Support the design and implementation of Marketing Campaigns
  • Lead and own the design of experiments (e.g. test and control groups) for Marketing Campaigns, ensuring that a robust framework is in place to evaluate the target performance and the incremental value of different initiatives.
  • Support the evaluation of past campaigns through on-going tracking, customer profiling etc.

    Business Liaison 30%
  • Support business cases and implementation plans for key business initiatives through provision of key analyses and data-driven insight
  • Present the results of Data Analytics to the wider Business Audience, ensuring full awareness of opportunities and issues across the Business.
  • Liaise with key internal Stakeholders, partnering with them in the design of Marketing Initiatives.

    Evaluation and management 10%
  • Proactively identify opportunities to improve working procedures / practices for the team
  • Provide coaching and support /knowledge transfer

    Essential
  • Educated at MS level in Quantitative Sciences (e.g. Maths, Stats, Engineering) or equivalent/above
  • Strong experience in Base SAS and SQL (SQLServer) on large databases
  • Strong knowledge of industry best practice across the Design, Development, Testing and implementation lifecycle (including the related Statistical Techniques, e.g. Stratified Sampling)
  • Proven ability to lead end-to-end Projects/Tasks autonomously, ensuring delivery on promises, owning the resolution of issues, making appropriate use of the escalation process
  • Advanced MS Excel, Word, PowerPoint
  • Excellent oral and written communication skills, with the ability to discuss technical matters with a non-technical audience in an effective way

    Preferred
  • SAS Macro, SAS/Stats, SQLServer, Visual Studio Development Tools
  • Previous experience in Commercial/Consumer Finance
  • Predictive Modelling techniques (e.g. classification trees, CHAID, linear/logistic regression)
  • Understanding of P&L and Financial KPIs

    Recruiter: Orly Miller

  • Salary: Commensurate with experience Location: New York
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    Job Categories: Consumer Credit/Credit Cards, Database Marketing, Marketing, Statistics/Econometrics
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