Job Description:
Leading global pharmaceutical company is seeking an Associate Director of Omnichannel Excellence & Media Strategy. You’ll collaborate across BrandMarketing, Omnichannel Strategy, Agencies, and Media Partners to develop innovative, data-driven campaigns that optimize engagement and impact.
Responsibilities
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Lead omnichannel media strategy across TV, digital, radio, social, and paid search, ensuring alignment with brand objectives.
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Act as the media subject matter expert in campaign planning, guiding strategy across internal teams and agencies.
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Develop test-and-learn initiatives with the Insights & Analytics team to enhance campaign effectiveness.
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Build and maintain relationships with external media partners, negotiating placements and optimizing performance.
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Collaborate with brand and creative teams to refine messaging and maximize engagement.
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Manage the media roadmap, balancing strategic priorities and trade-offs.
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Stay ahead of emerging media trends, identifying innovative opportunities to strengthen campaigns.
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Analyze and report on campaign performance, using data-driven insights to optimize investment and impact.
Required Skills
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8+ years of DTC/HCP media experience in marketing strategy, campaign planning, and execution
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Expertise in media buying, negotiations, and strategic recommendations.
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Strong communication, leadership, and analytical skills, with deep knowledge of DTC/HCP media landscape.
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Proven ability to develop and execute omnichannel campaigns, leveraging data-driven insights.
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Experience designing customer engagement strategies with large-scale budgets.
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Ability to analyze performance, define KPIs, and optimize marketing investment.
Keywords: Media Optimization, Measurement, Management
Qualified candidates, please send your resume to Ilana Raz, Ilana@analyticrecruiting.com | For more opportunities, please visit www.analyticrecruiting.com.
