Job Description:
Have you... dug into media data, pressure tested it, analyzed it, pushed back on media buying agency on performance, done reach and frequency analyses
Our client is a leading global pharmaceutical company and they are seeking an Omnichannel Marketing Data Science Lead who will play a critical role in driving U.S. business performance across digital marketing. This individual will analyze and measure digital data—including CRM streams, paid media, and website analytics—to assess promotional effectiveness, optimize marketing strategies, and provide data-driven recommendations.
Key Responsibilities
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Omnichannel Analytics & Measurement: Develop and implement frameworks to assess the performance of omnichannel marketing campaigns, including digital, HCP engagement, and direct-to-consumer (DTC) strategies.
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Data-Driven Insights: Utilize advanced analytics, attribution modeling, and marketing mix modeling to optimize promotional investments across multiple channels.
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Cross-Functional Collaboration: Partner with commercial teams, media strategists, and external agencies to assess marketing effectiveness and provide actionable recommendations.
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Performance Optimization: Monitor engagement and conversion metrics to refine future campaign strategies and improve ROI.
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Technology & Innovation: Leverage AI, machine learning, and predictive analytics to enhance omnichannel measurement capabilities.
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Stakeholder Communication: Present insights and recommendations to senior leadership, ensuring alignment with commercial strategy and industry best practices.
Qualifications
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Experience: 7+ years in marketing analytics, omnichannel strategy, or performance measurement within the pharmaceutical industry.
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Technical Skills: Proficiency in analytics tools such as Python, R, SAS, SQL, Tableau, or Power BI.
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Industry Knowledge: Deep understanding of pharmaceutical marketing, HCP engagement, and digital media measurement.
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Strategic Thinking: Ability to translate complex data insights into clear business recommendations.
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Leadership: Strong communication and stakeholder management skills to drive cross-functional collaboration.
Keywords: Media Optimization, Measurement, Pharmaceuticals
Qualified candidates, please send your resume to Ilana Raz, Ilana@analyticrecruiting.com | For more opportunities, please visit www.analyticrecruiting.com.
